Sunday, 1 October 2017

How Business Giants Drive Business Value using Big Data?


With the advent of new technology, digital transformation has experienced a drastic change.
In such scenario, most companies aim at harnessing information from different kinds of data without fail. Thankfully, now organizations can do this by accessing a variety of solutions.

Let’s have a look how the big giants in the business address the problem. For example, eBay being a digital business is doing exceptionally well. It was always a digital endeavour and hence embraced the latest technology. Same is with big IT companies which aim to enhance their existing processes and create new experiences. Data is the most significant asset of any big company. The scenario often witnesses sites like eBay which manages huge data of listing of active buyers regularly. The figure gets multiplied every week. It is evident that company with a huge volume of data ensures its success on the fact that how fast it can process the data to boost sale.

Relying on Technical Strategy!

The very first challenge that eBay encountered was to find a platform. Besides traditional data warehouses, it needed a platform that could store a large volume of data. The factors like type and structure of the data and the speed of analysis lead to evolvement of a traditional data warehouse structure which is called as data lakes. For instance, the organization requires keeping around nine quarters of historical trends data to offer insights on items like year after year growth. It also requires to analyze data in real-time to help clients throughout their buying cycle.

Challenges on the Way!

The quality to assist data at the scale of a company was a main concern in the selection of technology. The company decided to work with Hadoop because it facilitated with an open source platform which was scalable and the vendor was ready to work with the company to design more product enhancements. Relying on Hadoop, the company combined other two components like streams and services.

A big technical challenge was to deploy a system which can rapidly analyze and perform action on data as soon it arrives into the company’s systems. Now there are various rapid methods to enhance streaming data analysis. eBay is now working with several tools encompassing Apache Spark, Kafka, Storm.

The data services layer provides functions that assist an organization to access and query data. It also enables the company’s data analysts to find information tags which have been related to data and makes it consumable to people with right level of permission and security. It also uses an interactive query engine on Hadoop which is known as Presto. The company has now been at the forefront of using the big data solutions. It also contributes its insight back to the open source community. Madrid Software Trainings in association with industry experts provides Hadoop training in delhi.

Challenges that are faced by organizations in adopting analytics are a few. The biggest challenge is to make an evolution from a knowing culture to a learning culture. It means from a culture that depends on heuristics in decision making to a culture which is data driven. It embraces the power of technology and data and not the cost. Initially, it ends up being imagination. The power for fear is tremendous in evolving ourselves to think and act differently today. It is the game of mind-set change. In simple words, from an expert-based mind set to one which is more dynamic and learning-oriented.

Finding the set of tools that assist companies to generate value through the process efficiently is another challenge. The technology is still changing and the sources are yet to be evolved. To keep pace with the latest technology, more people with big data skills are needed. Join Big Data Hadoop institute in delhi to upgrade your skill.

When it comes to big data, data privacy is one of the biggest challenges which mean what is shared versus what is not shared. Consumers are interested to share if there is value returned. One-way sharing will not do any wonders. The protection of data is another challenge that needs to be overcome.


However, big data has been changing the way decision maker’s act in various areas like retail and hospitality or legal industry. In past few years, it has been observed drastically in various sectors and healthcare is no exception. Now, you can be quick to share that medical research has always counted on data analytics, which is not true. However, big data has made a slow move in the rest of the healthcare system.